From billion-dollar deals and battlefields to tech: how a Ukrainian founder is reframing our relationship with art
Friday 16 May, 2025
A new global art platform, Subjektiv, has launched with a mission to make the art world more open, human and emotionally engaging. Founded by former UBS director Kateryna Serdiuk, the app was born out of the disruption of war and shaped by a belief that art should be accessible to anyone – not just those inside the traditional gallery system…
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